success story: from Marketing, trade fairs and bachelor theses at SENNEBOGEN

Laura, how did you come to SENNEBOGEN?

I studied Tourism Management at the Deggendorf Institute of Technology. When I was looking for a working student job after my internship semester, I had to look across all sectors, as the tourism industry initially had very few vacancies due to the pandemic. I already knew SENNEBOGEN through my circle of friends and had heard a lot of positive things so far. So I applied for a job in online marketing and started here a short time later.

What were your tasks in Online Marketing?

In the beginning, I mainly gained insights into the area of social media, how to design content correctly, how to run community management properly and how to place paid ads on different channels. I then became more and more involved in website design and maintenance, where I implemented projects independently and also learned a lot about search engine optimization. I then spent a total of three semesters as a working student at SENNEBOGEN.

What was your personal highlight during your time at SENNEBOGEN?

There were quite a few highlights, but two things in particular have stuck in my mind. Firstly, I was able to visit a very popular online marketing trade fair, DMEXCO in Cologne, with my colleagues. Secondly, I also spent nine days at bauma 2022, which was a special highlight. The project also kept the entire marketing team very busy in the run-up to the trade fair. I was also involved in the landing page for bauma and created the content for the website.

Following your time as a working student, you wrote your bachelor's thesis in collaboration with SENNEBOGEN. What was your topic?

My colleague Dr. Franziska Limbrunner approached me with a topic suggestion from the field of press work. She also supported me professionally during my bachelor's thesis with the topic "Optimizing the evaluation and analysis of online media monitoring with a monitoring tool". This gave me completely new insights into a subject area that was previously unknown to me and I even achieved the top grade of 1.0.

How would you sum up your time at SENNEBOGEN and what's next for you?

I really learned a lot of new things during my time here and gained insights into the "real" work processes within a company. This has certainly enriched my studies. Even as a working student at SENNEBOGEN, you quickly have to take on responsibility and are considered a fully-fledged team member. This was also challenging at times, but essentially my time as a working student showed me that I feel comfortable in marketing and would like to develop further in this area. That's why I'm now doing a Master's degree in economics, so that I can gain a foothold in marketing later on.

Laura - SENNEBOGEN in three words.

Familiar. Green. Sustainable.