At the age of 21, Erich Sennebogen founded the company SENNEBOGEN for the production of agricultural machines in the Lower Bavarian town of Pilling near Straubing.
(Picture: "There is no such thing as can't." the guiding principle from 1952 until today.)
The enterprise enjoys rapid growth and soon has 13 employees. The first SENNEBOGEN manure loaders are built.
The first mechanical SENNEBOGEN crawler cranes are developed and produced for the construction industry.
The rapid growth of the company forces SENNEBOGEN to expand: a new plant is opened at the train station in Straubing.
The 1000th automatic material handler leaves the plant in 1960.
Then just as now, all products made by the company are characterized by one thing: the focus on designing and producing our own solutions wherever possible. Erich Sennebogen coins the saying “There’s no such thing as no can do” as the company’s motto.
Alongside the traditional mechanical duty cycle crawler cranes, SENNEBOGEN develops its first hydraulic excavators from 1962, which enter production for the first time in 1964.
Innovation: the first duty cycle crawler crane with hydraulic lattice boom folding function, ensuring that the machine can be transported easily and put into operation quickly. These innovative machines are also launched on the market as truck-mounted cranes.
World premier: SENNEBOGEN develops the world’s first fully hydraulic duty cycle crawler crane. With its combination-winch pre-selection function, the machine represents a milestone in HD cycle crawler crane technology.
The first SENNEBOGEN hydraulic excavator with modern plastic chassis and wide angle of vision is produced.
The SK 15 with luffing fly boom in structural engineering: the mobile prefabricated house crane for pre-fabrication parts – a special market requirement from Holland.
The company recognizes the opportunities of internationalization early on and has been actively taking advantage of them since 1973: globalization and export help spread awareness for the SENNEBOGEN brand – including in the Arab states and Africa.
SENNEBOGEN guarantees not only availability but also reliability – all over the world! Specific market requirements, such as the extremely low temperatures in Ust Ilimsk, Siberia, lead to pioneering developments.
SENNEBOGEN develops a fully hydraulic duty cycle crawler crane with hydraulically elevating cab.
World premier: SENNEBOGEN develops the hydraulically adjusting articulated boom (GAUH). This innovation changes the face of the hydraulic excavator market and is still the global standard today.
Since 1984, SENNEBOGEN has been developing and producing all kinds of special carrier machines. Well-known customers successfully use this special equipment all over the world.
Innovation: SENNEBOGEN delivers the first SR 28 special – a pioneering development for modern, effective material handling.
Innovation: SENNEBOGEN develops machines with a boom range of 20 m for effective, stationary material handling.
The SENNEBOGEN crawler excavator SR 28 receives the Stuttgart Design Award at bauma 1986.
Development order for the quietest material handler in the world! SENNEBOGEN receives the Blue Angel ecolabel for the quietest mobile material handler over 10 t.
The new plant in Wackersdorf is the next step in the expansion strategy: an ultra-modern production plant for mobile material handlers is built on a 160,000 m² site.
Innovation: SENNEBOGEN designs a unique telescopic crane with mobile or crawler undercarriage and trend-setting technology.
The company acquires and modernizes a supplier in Balatonfüred, Hungary, and quickly develops it into a modern supplier for steel assemblies and welded constructions.
SENNEBOGEN bundles its longstanding experience and creates a completely new range of high-performance material handling machines: the Green Line series is born.
Erich Sennebogen Sr. is named founding president of the Vereinigung der Bayerischen Wirtschaft e.V. (Bavarian Business Association).
American sales and service operation established in Stanley, North Carolina, USA, under the name SENNEBOGEN LLC.
World premiere: The 305 Multihandler with elevating driver’s cab appears on the market.
Innovation: The new 7 series for timber handling celebrates its premiere.
The four-star ASAM hotel in Straubing is completed and opened with a high investment of SENNEBOGEN: with five conference rooms for up to 250 participants, ASAM is a leading conference hotel in the region of Lower Bavaria.
Innovation: SENNEBOGEN works with dealers and customers to develop and produce the 608 Multicrane with elevating cab – a powerful all-round machine for construction.
Construction of the additional plant 2 in the Straubinger Harbor industrial park with a total area of 125,000 m² and an investment of more than € 30 million.
Foundation of the subsidiary SENNEBOGEN Pte. Ltd. in Singapore in the German Center.
Opening of the enlarged American location near Charlotte with a spare parts warehouse and in-house training rooms and halls. Support is now provided for over 50 dealers with 250 service bases.
Presentation at bauma and launch of the new 7700 crawler crane in the new 300 ton class – with a simple and cost-saving transport concept.
On 21 March 2011, our company founder Erich Sennebogen Sr. left us at the age of 79, having guided the destiny of our company with confidence and certainty for nearly six decades.
SENNEBOGEN celebrates its 60th anniversary! The logo stands for 60 successful years: the individual “stones” represent the sales and service partners of the company, while the “diamonds” represent the four production sites and subsidiaries.
Innovation: SENNEBOGEN successfully launches the new E-Series with Green Efficiency technology on the market. The fuel-saving and environmentally friendly high-performance machines are perfectly suited to demanding continuous use in material handling.
SENNEBOGEN presented itself on a bigger-than-ever 2120 m², thus forming the “green heart” of bauma 2013.
SENNEBOGEN LLC expands its spare parts warehouse by 4000 m²: The facility of North America's market leader in material handlers combines administrative and sales offices with a training center and a spare parts warehouse under a single roof over 9000 m² in area.
Expansion of the four-star Superior Hotel ASAM with over 100 rooms, ballroom and spa.
The company sets another milestone its history with the opening of the SENNEBOGEN Academy and the Erich Sennebogen Museum in May 2014. In its facilities, the SENNEBOGEN Academy GmbH & Co. KG houses a modern machine training center, including demonstration site, as well as spacious training and conference rooms.
The Straubing-based company increases the maximum load capacity of its telescopic cranes by 50% with the new SENNEBOGEN 6113. 120 t safe working load, a proven boom concept, and the high level of flexibility set the new telescopic crawler crane apart.
Expansion of Plant 3 in Wackersdorf – New steel construction hall with a total usable area of 4000 m².
77 dealers from 55 different countries visited SENNEBOGEN’s 2016 bauma booth and special highlights, like the 300t Duty Cycle Crane 6300 HD, were presented before the international audience.
SENNEBOGEN entered the mobile port crane sector in May 2017 with its 9300. The 9300 E from SENNEBOGEN boasts a high load capacity across the entire work area, while the mobile undercarriage with all-wheel steering with 14 wheel sets ensures maneuverability and a low ground pressure.
In 2017, SENNEBOGEN expanded the plant at the port in Straubing by 35,000 m².
SENNEBOGEN is already preparing the successful continuation of the family business in the 3rd generation: since 01.07.2017 Anton Sennebogen (right) has taken over the Controlling division, Sebastian Sennebogen (left) joined the new Multi Line product range on 01.12.2018. Alexander Sennebogen (centre) is still studying, but is regularly present at all important events.
What distinguishes us as a company today, how have we changed and what will come in the future? The answers to these questions can be answered briefly and concisely: MOVE BIG THINGS. Our products are getting bigger and bigger, we are moving more and more. But the company itself is also developing.
SENNEBOGEN will present the new 895 E, the largest material handler ever built, to the public at bauma 2019. The gigantic machine is impressive with its operational weight of around 390 t and reach of up to 40 m. SENNEBOGEN has been setting once again new standards in challenging material handling.
In 2019, SENNEBOGEN celebrates its 60th anniversary at bauma - a success story for the green heart of bauma. As one of the first exhibitors, SENNEBOGEN has been part of the event without any interruptions since 1959.
In addition to the continuous further development of the plant since 1994, a new machine shipping area and an expansion of the employee parking spaces were created in Wackersdorf in 2020. The realignment of the Multi Line with its own plant 4 is a milestone for the production of the telehandlers.
In 2018 SENNEBOGEN launched the new 355 E telescopic handler in the demanding material handling sector. Since 2020 the telescopic loader has also been marketed for the agricultural sector under the product name Fendt Cargo T955 through the company AGCO/Fendt.
At the new location SENNEBOGEN is bundling service activities from the areas of spare parts, customer service and SENNEBOGEN Vertriebs GmbH & Co. KG.
SENNEBOGEN can look back on 70 successful years since the company was founded in 1952 and opened its new development and technology center at the location in Straubing-Sand in the same year.
The bauma 2022 was marked by records in every respect for SENNEBOGEN as INNOVATION PACEMAKER with its booth of more than 2100m2 in the center of the outdoor area, the 12 machine exhibits and international dealers and booth personnel.
The SENNEBOGEN logotype was already concisely integrated into the machine type designation on the first machines. The picture shows the logo of the SENNEBOGEN S 500 manure loader, which was one of the first machines to go into series production in 1952.
The first historical SENNEBOGEN logo comes from a document from 1954. Through the ascending lettering, the logo symbolizes the upward movement of the boom of the first mobile loader, which was developed and produced by SENNEBOGEN in 1952 .
In the mid-1950s innovation and mechanization brought more and more drive to the company. Inspired by this the logo also gets more momentum and changes its shape from print to cursive. The new logo adorns machines and documents from that time.
Soon after, the current brand word develops briefly into a word-picture brand. The "S" is graphically strongly emphasized, the company name now appears again in a completely straight font and for the first time also in capital letters. At the same time, the color changes from blue to black and white.
A while later - at the beginning of the 1960s - the logo is graphically revised: the SENNEBOGEN lettering now appears much larger with a black crossbar behind it.
At the beginning of the 1990s, the logo was given a completely new design: for the first time the lettering with the double "N", which is still striking today, was designed, and the logo was also given a yellow band.
In 2010 the SENNEBOGEN colors and thus also the logo design have changed significantly. Coordinated with the new motto "Go for Green", green became the new basic color. Since then the logo has appeared either plain in black or in silver lettering with a green background.
SENNEBOGEN celebrates its 60th anniversary! The logo represents 60 successful years: the individual "stones" represent the sales and service partners of the company, the "diamonds" illustrate the 4 production plants as well as the subsidiaries.