The SENNEBOGEN logotype was already concisely integrated into the machine type designation on the first machines. The picture shows the logo of the SENNEBOGEN S 500 manure loader, which was one of the first machines to go into series production in 1952.
The first historical SENNEBOGEN logo comes from a document from 1954. Through the ascending lettering, the logo symbolizes the upward movement of the boom of the first mobile loader, which was developed and produced by SENNEBOGEN in 1952 .
In the mid-1950s innovation and mechanization brought more and more drive to the company. Inspired by this the logo also gets more momentum and changes its shape from print to cursive. The new logo adorns machines and documents from that time.
Soon after, the current brand word develops briefly into a word-picture brand. The "S" is graphically strongly emphasized, the company name now appears again in a completely straight font and for the first time also in capital letters. At the same time, the color changes from blue to black and white.
A while later - at the beginning of the 1960s - the logo is graphically revised: the SENNEBOGEN lettering now appears much larger with a black crossbar behind it.
At the beginning of the 1990s, the logo was given a completely new design: for the first time the lettering with the double "N", which is still striking today, was designed, and the logo was also given a yellow band.
In 2010 the SENNEBOGEN colors and thus also the logo design have changed significantly. Coordinated with the new motto "Go for Green", green became the new basic color. Since then the logo has appeared either plain in black or in silver lettering with a green background.
SENNEBOGEN celebrates its 60th anniversary! The logo represents 60 successful years: the individual "stones" represent the sales and service partners of the company, the "diamonds" illustrate the 4 production plants as well as the subsidiaries.