Great vision. Great know-how. Big family.
19.08.2025

Employer brand: “Our employees are the GREATEST”

With the new campaign slogan "Our employees are the GREATEST", SENNEBOGEN is positioning itself for the first time with its own employer brand - and putting the focus on its workforce. The campaign shows what makes SENNEBOGEN special as an employer and celebrates not only our giant machines, but above all the people behind them.

In interviews with colleagues from many different areas, one thing became clear: SENNEBOGEN is family-oriented, experienced, quality-conscious, innovative and sustainable. Our machines? Not mass-produced goods. We build technology that hardly anyone else can build.

This pride - in our products and in what we create together - is at the heart of the campaign.

Great vision. Great know-how. Big family.

Our new message sums it up: "Our employees are the GREATEST. And so are our machines." Because what would SENNEBOGEN be without them? Our employees are a crucial part of our success - with their expertise, their commitment, their passion.

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The launch day in pictures and emotions.
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A glimpse behind the scenes of the campaign.
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Raffle: win a scale model
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We asked: What makes our colleagues so special?

In the past and coming weeks and months, there will be many activities, insights and surprises. Stay tuned!

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