"He who changes nothing will improve nothing" With this call to action, company founder Erich Sennebogen challenged the family-owned enterprise, founded in 1952, for many decades to pursue a course of constant further development. With only a handful of employees, everything had started at that time with the first manure loader. Today the company has more than 1,200 employees worldwide and produces cranes and materials handling machines in three plants in Bavaria.
Sales of SENNEBOGEN material handling machines began in North America in the year 2000. Particularly due to the fast and nationwide service, as well as the dense dealer network, SENNEBOGEN succeeded in achieving a leading role in the North American market within 6 years.
In addition to competence in the area of material handling, SENNEBOGEN also has more than 20 years of extensive experience in the design, production, and sales of telescopic crawler cranes. The machines, which are built for demanding use, have already proven themselves over an extended period of time in many European and Asian markets. Now a sales structure has also been defined for the Americas.
MANITOWOC is one of the world's largest crane manufacturers with a strong and extensive sales network of dealers, in North America and South America as well. Currently their product range includes lattice boom crawler cranes, rough-terrain and all-terrain cranes, truck cranes, and tower cranes. However, it does not include telescopic crawler cranes.
Consequently, an agreement has now been reached between SENNEBOGEN and MANITOWOC concerning a long-term strategic partnership to combine the strengths of both enterprises for market entry with telescopic crawler cranes for the North and South American market. In this regard, SENNEBOGEN will produce a range of three telescopic crawler cranes for MANITOWOC/GROVE with the following maximum safe working loads: 55 t, 75 t, and 130 t. MANITOWOC will sell the products under its own brand name with the GROVE type designations GHC 55, GHC 75, and GHC 130.
In addition to the product, MANITOWOC will offer its well-known spectrum of services for maintenance, service, spare parts, and financing. The equivalent products from the SENNEBOGEN product range - SENNEBOGEN 653, 673, and 6113 - will not be offered in these sales regions. All other SENNEBOGEN products and their existing distribution channels will not be affected by this agreement.
With this agreement, SENNEBOGEN obtains a nationwide market entry in the Americas, and MANITOWOC/GROVE can immediately offer robust telescopic crawler cranes that have been tried and proven over many years in many applications - for the benefit of MANITOWOC/GROVE customers.
The contract was signed in November 2014, and both firms are quite confident of a successful market introduction.
* All weight information is in American tons
Image caption: One of the three powerful SENNEBOGEN cranes that MANITOWOC/GROVE will market in North and South America starting in 2015, under the OEM designations GHC 55, GHC 75, and GHC 130.