SENtrack LoginSENtrack
  • 1952

    Even as early as the first machines, the SENNEBOGEN logo was integrated prominently in the machine type name. The picture shows the logo of the SENNEBOGEN dung loader S 500, which became one of the first machines to enter series production in 1952.

  • 1954

    The first historical SENNEBOGEN logo stems from an original document from 1954. With the rising font and upward movements, the logo symbolises the upwards movement of the boom on the first mobile loader developed and produced by SENNEBOGEN in 1952.

  • 1956

    The company gathers ever more momentum in the mid-1950s as a result of innovation and mechanisation. Inspired by these developments, the logo is also given a new lease of life and the font is changed from block letters to cursive script. The new logo can be found on machines and documents.

  • 1958

    In 1958 the word logo develops briefly into a word/image logo. The "S" is heavily graphically emphasised, the customer name now appear in completely linear font again and in capitals for the first time. The colour is changed to black/white.


  • 1962

    The logo is graphically revised a short time later at the start of the 1960s: the SENNEBOGEN logo is now significantly larger with a black crossbar in the background.

  • 1992

    The logo is given a completely new design at the start of the 1990s: for the first time, the logo still found today is designed with a semi-overlapping double "N". The logo is also given a yellow band.

  • 2010

    In 2010, significant changes were made to the SENNEBOGEN colours and therefore also the logo design. Green is made the new base colour in line with the new motto "Go for Green". Since this change, the logo appears either in plain black or silver font with a green background.

  • 2012

    2012 marks the 60th anniversary of the company. The logo designed for this occasion stands for 60 years of company history. The number "60" is the joining element between the company logo and the SENNE"Bogen", or "curve" in English, which is reminiscent of a crane hook when turned 90°.

  • 2017

    On the 19th of May 1952 SENNEBOGEN was officially founded. On the occasion of its 65 year anniversary a special logo was created to highlight this milestone in a decent way.